PacSun’s Brieane Olson Appointed To Ulta’s Board of Directors

Ulta Beauty, Inc. has appointed Brieane Olson to its Board of Directors.

Effective Aug. 31, 2026, Olson will fill the seat vacated by Kelly G. Garcia in connection with his transition to the role of Ulta Beauty’s chief technology officer. The appointment brings the board to 10 directors.

“We are thrilled to welcome Brie to our Board of Directors,” said Kecia Steelman, president and chief executive officer. “She has extensive experience leading consumer retail organizations through periods of growth and transformation, and we are confident her insights into strategy execution, talent development, and long-term value creation will be invaluable to the board as we continue to advance our Ulta Beauty Unleashed strategy.”

Tenures at PacSun, Valentino and Beyond

Olson joins the Ulta Beauty Board with over 20 years of specialty retail experience spanning strategic planning, brand building, omnichannel commerce, merchandising and organizational leadership. She currently serves as chief executive officer of Pacific Sunwear, a private specialty retailer offering lifestyle apparel and related products, a position she has held since May 2023, and as PacSun’s president since June 2021 and chief brand officer since July 2020.

Since joining PacSun in 2007, for which she also serves on the board of directors, Olson has held leadership positions of increasing responsibility, including previous service as PacSun’s chief merchandising officer and senior vice president of merchandising and design. Prior to joining PacSun, Olson held leadership positions with Abercombie & Fitch, Hollywould and Valentino.